How do you choose the right SEO agency for your business?
Not every SEO agency fits every business. We explain what to look for when choosing one, and why SMEs pick VDH Agency: direct contact with the specialist, transparent reporting and a tailored strategy instead of a standard package.
What should you look for when choosing an SEO agency?
Not every SEO agency works the same way. Some use fixed packages with an account manager you rarely speak to directly, others build a tailored strategy and keep communication direct with the specialist doing the work. That difference often only becomes visible after a few months, once switching is no longer painless.
Watch for transparency: do you get concrete insight into what is happening and why, or just a monthly report full of numbers without explanation? And watch the order of work: does the agency start with a technical audit as a foundation, or jump straight to content without the technical basis being sound?
At VDH Agency we work without intermediaries. Lars van der Hoek is personally involved in every project. You always know who is working on your SEO and what is being done.
What is included
- SEO Audit & Technical optimisation
- Keyword research
- On-page optimisation
- Local SEO
- Google Ads (SEA)
- Monthly reporting
How an SEO agency improves your visibility
Technical SEO Audit
We analyse your website on all technical SEO factors: loading speed, crawlability, Core Web Vitals, canonicalisation, hreflang and mobile performance. You receive a prioritised list of concrete improvements.
Keyword Research & Strategy
We map out which keywords your target audience uses and how achievable it is to rank for them. Based on this we build a realistic SEO plan aligned with your business objectives.
On-Page & Content Optimisation
Titles, meta descriptions, heading structure, internal links and content, everything is optimised for the keywords that really matter. We also write new content that attracts visitors and converts them.
Local SEO & Google Business Profile
For businesses that want to grow locally: we optimise your Google Business Profile, build consistent NAP citations and ensure you appear in local search results in your city or region.
What makes us different as an SEO agency?
No vague reporting
Every month you receive a clear report with your current rankings, organic traffic and development compared to the previous month. Precise, transparent and without jargon.
Honest about expectations
We tell you upfront what is realistic. If a keyword is too competitive for your budget, we say so. We prefer giving honest advice over signing a contract with unachievable promises.
No large agency structure
At VDH Agency you always work directly with Lars. No account manager passing things on, no junior executing your SEO while the senior sells. Direct line, personal involvement.
SME specialist
Our services are specifically tailored to Dutch SMEs. Not an enterprise approach with an enterprise budget, but an SEO strategy that fits the scale and objectives of your business.
of all Google searches have local intent
Google, 2025
of people search online before visiting a local business
BrightLocal, 2025
of local searchers contact a business within 24 hours
Google, 2024
months for stable Google rankings with consistent SEO work
Average timeline
Frequently asked questions about SEO agencies
What does an SEO agency in the Netherlands cost?
SEO agency costs in the Netherlands typically range from €300 to €1,500 per month depending on project scope and competitiveness. The exact investment at VDH Agency is always discussed in a free introductory consultation, so you know exactly what to expect.
How quickly will I see SEO results?
The first measurable improvements are usually visible after 8 to 16 weeks. Stable positions at the top of Google are typically achieved after 3 to 6 months. In less competitive markets this can happen faster. We report monthly on rankings, organic traffic and conversions.
Can an SEO agency guarantee Google positions?
Any agency that guarantees specific positions is lying. Google determines its own rankings based on hundreds of factors. What we guarantee: transparent working methods, proven techniques, monthly reporting and demonstrable growth in organic traffic. No empty promises.
What is the difference between SEO and SEA?
SEO (Search Engine Optimization) focuses on organic visibility, positions you earn through relevance and authority. SEA (Search Engine Advertising) involves paid ads in Google. SEO has a longer lead time but delivers sustainable results; SEA is immediately visible but stops when your budget runs out. We combine both for maximum effect.
Does SEO work for local businesses?
Absolutely. Local SEO is particularly effective for SMEs. 46% of all Google searches have local intent (Google, 2025). By optimising your Google Business Profile, targeting local keywords and building consistent NAP citations, you can demonstrably improve your visibility in your region.
Let's take your business to the next level together.
Contact us today for a no-obligation conversation.